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Is the world's largest manufacturer of fishing lures and other fishing related products. It was founded in Finland in the 1930s by Lauri Rapala. Their most popular product is a balsa wood minnow imitation lure called the Original Floater.
Rapala sells over 20 million lures each year, in 140 different countries. 242 all-time world-record fish were set on Rapala lures, and 15 new records in 2005. It is also the only fishing lure manufacturer that mass produces balsa wood lures.
- 1936- First lure carved out of cork by Lauri Rapala
- 1959- Normark established, begins distributing Rapala lures in U.S.
- 1962- Life magazine publishes article on Rapala
- 1964- Fish 'N Fillet Knife introduced
- 1974- Jointed Floater put on market
- 1982- Shad Rap brought to market
- 1998- Normark Corporation goes public
Lures and productsSome top-running lures (3 feet or shallower) that they make include Skitter Pop, Skitter Prop, Skitter Walk, Jigging Shad Rap and Jigging Rap.
Some Medium diving (about 3–10 feet) lures include Original Floater, Twitchin' Rap, Long Cast Minnow, CountDown, X-Rap, Shallow Shad Rap, Husky Jerk, X-Rap Jointed Shad, X-Rap 14, Rattlin' Rapala, Jointed Shad Rap, Shad Rap, Dives-to Series, Sure Set Series, Super Shad Rap, Glass Fat Rap, Dives-to Flat, and Fat Rap.
Some Deep diving Lures (10 feet or deeper) include Magnum, Down Deep Husky Jerk, Saltwater Sliver, X-Rap Magnum 30, and Deep Tail Dancer.
Other Rapala products include crankbaits, jigging lures, lipless crankbaits, surface poppers, fillet knives, fishing rods, reels, and various fishing tools.
|Rapala DT-16 - Alexander Jara Marin|